Paid Social — Meta Ads
K-Pop Star Hyolyn — Korea to US Concert Campaign
Thunder Valley Casino Resort
Replace this with a short description of the project: the client's goal, the strategy Project 100 used, and what made the campaign work. Two or three sentences is plenty.
Results
139K
Reach
139,185 unique people across 4 ads
291K
Impressions
291,336 served
10.9K
Link clicks
10,940 clicks to the event page
3.76%
CTR (link)
link click-through rate
730
Landing page views
arrivals on the event page
2.09
Frequency
average times seen per person
Video ads
HYOLYN TVC awareness ad
25s video ad — awareness placement
Hyolyn Thunder Valley video ad
24s video ad — event traffic placement
Creatives
Event banner — Thunder Valley Casino
16:9 landscape feed creative — show date 08.22.25
Tour poster — Choctaw Casino & Resort
3:4 portrait creative — show date 08.23.25
Ad setup
- Platform
- Meta (Instagram + Facebook)
- Objective
- Awareness and event traffic
- Market
- Korea to US — Korean artist promoting US live shows
- Ad variations
- 4 — 2 video ads, 2 static event creatives
- Attribution window
- 7-day click or 1-day view
- Destination
- thundervalleyresort.com — Hyolyn event page
- Reporting window
- 30 Jun 2025 – 9 Oct 2026 (Meta export)
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